(Listen on spotify, apple podcasts)
Have you ever wondered how PR professionals help their clients prepare for a podcast interview? You are about to find out! Elliot Tomaeno founded ASTRSK PR in 2012 and has worked with some of the most innovative startup brands out there, including Groupon, Prime Video, Lemonade, Getaround, THINX, and Squarespace. He has been featured on Business Insider’s Top 50 PR professionals' list 7 years running as well as Adweek’s 30 Under 30 in 2015. Through ASTRSK, Elliot has helped launch and support more than 800+ startups and innovation brands.
In this conversation, we discuss how and why he started his own public relations firm focused on innovation, how he advises his clients to best represent themselves on a podcast, how he views ethics in business, and his vision for the future of ASTRSK. We dive deep into specific techniques he uses for his clients to help them prepare to give an excellent podcast interview. He also shares some incredible outcomes from podcasts featuring his clients. This is a good one guys! Shout out to my friend Chris Gorges of Thompson & Prince for connecting us.
Connect with Elliot Tomaeno on Instagram or Linkedin.
Here’s an outline with time codes below.
🎙️ Podcasting and PR Insights (00:00 - 15:00)
PR feels less contrived than traditional advertising
Podcasts offer a more genuine, raw content experience
Elliot Tomaeno introduced as founder and CEO of ASTRSK PR
PR preparation differs for podcasts vs. other media formats
Importance of being in the right headspace for podcast interviews
👤 Client Preparation for Podcasts (15:00 - 30:00)
Encourage vulnerability and storytelling in podcast interviews
Prepare strategies for redirecting uncomfortable questions
Balance between personal stories and business objectives
Importance of listening to previous podcast episodes before appearing as a guest
Ethical considerations when taking on new PR clients
🚀 ASTRSK PR's Approach and Values (30:00 - 46:49)
Focus on startups making positive impact
Annual pro bono contest for underrepresented founders
Importance of authenticity and vulnerability in brand storytelling
Considerations for starting a company podcast
Value of creating shareable, saveable content for social media
Share this post