(Listen on Spotify.)
Podcasting has exploded in popularity in recent years, providing a unique and intimate way to share stories, ideas, and experiences. With the emergence of user-friendly technology and platforms, it's never been easier to start your own podcast.
But why create one and where would you even start? How much does it cost? This piece is inspired by conversations I’ve had with dozens of folks curious about the power and possibility of podcasting. If you are curious as well, I hope this “podblog” helps you get started!
Why Podcasting?
Podcasting offers a more personal and intimate way to connect with your audience. Unlike short videos or scripted content, podcasts allow for greater depth and connection. They can be more affordable than video production and are typically long-form, providing ample content that can be repurposed (example short mentioned in podcast) for various platforms.
Types of Podcasts
There are several formats your podcast can take. The interview format is one of the most common, involving a conversation between two or more people. Narrative podcasts are more story-driven, akin to an audio film or documentary. News-based podcasts tend to have regular segments or recurring themes. The format you choose will largely depend on your content and target audience.
Budget Considerations
The cost of producing a podcast can vary widely. Narrative style podcasts, with their layers of sound and storytelling, can take a lot of time and money to produce. On the other hand, interview-style podcasts are typically less resource-intensive and more affordable. It's crucial to consider your budget and the amount of time you can dedicate to the production process.
Podcast Branding
Your podcast's branding should align with your overall message and audience. Consider the tone, style, and feel you want your podcast to convey. Your branding will extend to everything from the music and colors to the language and presentation style. If your podcast is tied to a business, it should be a sibling of the existing brand, not a distant cousin.
Tools for Podcasting
There are numerous tools available to help with podcast production. Descript, for example, is a tool that can automatically transcribe your recordings, making the editing process simpler and more efficient. Other tools, like Fireflies AI, can help create outlines, produce blogs, and provide other valuable resources from your podcast content.
Summary
Starting a podcast is an exciting endeavor that can help you connect with your audience on a deeper level. Understanding the types of podcasts, considering your budget and branding, and utilizing available tools can make the process smoother and more enjoyable.
Think you're ready to start your podcast or pod blog? Schedule a quick call with me to learn more.
Happy Podcasting!
References:
Ana Xavier - The Podcast Space
Serial Podcast
Descript
Adobe Audition
Bill Nussey Visual Soundbite
Substack - TheFormat.
Fireflies AI
Splice app
Share this post